An Executive Assistant is one of the most agile and fast-moving careers available.
The evolution of the Executive Assistant role over the past decade has been dramatic. However, many companies are failing to leverage or keep pace with the full potential of their EAs.
The traditional Executive Assistant has evolved into a strategic and tech-savvy business partner, capable of reshaping the business landscape and significantly enhancing team output.
We love our industry and are heavily invested in bringing meaningful and exciting development to clients who care about the progress of their Executive Assistants and Admin Teams.
Our Approach.
We bring an entrepreneurial spirit to our EA development. Focusing on technology, AI and creativity to empower EAs to advance and grow within their roles in more resilient and meaningful ways.
Our approach prioritises the individual. Businesses that focus their L&D on personal career progress outperform other businesses and create loyal alumni.
We are direct and honest in our approach and believe in building learning year-on-year for real, impactful progress for teams.
Our training approach blends consulting, coaching, and structured learning, designed to adapt and cater to the unique needs and goals of each client. This flexibility ensures that we understand and address your specific challenges, fostering a sense of being heard and valued.
Finally, our focus on data and reporting equips our clients with tangible information to track results and success, gain deeper insights into problems to solve and develop a roadmap for sustaining and supporting well as well as a more in-depth understanding of problems to solve and a clear roadmap for sustaining and supporting growth going forward.
Georgina Bale
Founder
Our Founder.
George started her career in publishing before moving to Ernst & Young as a Team Assistant. From there, she won a coverted post to become Executive Assistant to the Home Secretary at the age of 21. While in senior Government, George also worked as Head of HR & Resources at the Home Office before transferring to the DWP.
In 2006, George moved into Hedge Funds and served several years at Millennium Capital before taking a role for the Qatari Sovereign Wealth Fund and, finally, back to COMAC Capital, a global macro fund.
During her roles, George switched between Senior EA, Chief of Staff, Head of Office and Senior Advisor. She became an expert in managing high-pressure environments and fast-growth and difficult teams.
In 2014, George founded her first business, an EA recruitment firm. She spent nearly 8 years hiring, training and managing EAs as COO, CSO and finally CEO of the company.
George has also founded and runs other businesses, including ibLE, a virtual assistant platform.
